When you launched your business website you expected everyone to be as excited as you were but traffic has been slow and you haven’t seen the business returns you expected.
You know you need to do something but aren’t sure how to improve a website to get more visitors and take your business to a new level.
Lucky for you we do!
Check out these awesome tips on how to improve a website and drive more traffic to your site.
Fast Loading Time
In this digital age, people expect everything instantly. A few seconds can make all the difference between gaining lifelong customers or losing potential customers before they even see what you have to offer.
In fact, 40% of visitors will leave a website if it takes longer than 3 seconds to load. If your page isn’t designed to load as quickly as possible you’re losing visitors.
It’s important to remember that people search on all types of devices. It’s not enough to just consider how it loads on a laptop when more than 61% of users are accessing the internet from mobile devices.
How to Improve a Website Tip #2: Make It User-Friendly
Visitors want a hassle-free experience when they visit a website. Information needs to be easy to find and site features must be easy to use. Creating a user-friendly website that’s responsive and creative is vital.
Your site layout not only has to load quickly on every device but should also work well no matter what device users accessing your site from.
Having a user-friendly site is not just important for those visiting your page but also for search engine ranking. You’ll rank lower in search results if your site isn’t user-friendly.
SEO: Search Engine Optimization
Sites that are among the first five results shown in search engine results get over 67% of visitor clicks through to their site. This means you need to actively work at being one of those first five sites listed.
This is something that can take a lot of time and work. There are experts that can help you get there but don’t expect it to happen overnight.
When individuals use a search engine they input words or phrases to get a list of relevant results. Your site has to contain the right words in the right percentage to be included in those results pages.
Researching how people search for businesses like yours is critical so you use the best keywords on your site.
Search engines want to provide the best results possible for their users. Google and other search engines have algorithms that consider hundreds of factors when ranking their results.
The more relevant content your site has, the better your chances of ranking higher.
Create and Maintain a Blog
If you don’t already have a blog on your site, create one now. A blog is one of the best ways to attract attention and get more visitors.
Blogs give you a venue to create relevant content about your business and industry. It’s a fantastic way to get your site to rank higher and more frequently in search engine results.
There are some things you need to keep in mind when designing your blog.
Consistent and Relevant Content
It’s not enough to add a few posts and then forget about it. If you want your blog to bring more traffic to your site and to get them to keep coming back then you’ll need to update it on a regular basis.
You want to attract the right visitors and can achieve this by providing unique and relevant information on topics related to your business.
Unique and Interesting Posts
You want your blog and website to stand out from the competition. This can be done by giving visitors unique and interesting posts they won’t find on every other site in your industry.
This will also help your ranking in search engine results by helping your site be considered an expert in your field.
Add Dynamic Visual Content
Visitors want to be entertained and informed by the websites they visit. The majority of internet users (81% of website visitors) only skim through the written content on a website.
This means you’re not going to get your message across if your blog is pages filled with words.
Humans have shorter attention spans than goldfish so you need to find a way to capture and keep their attention every 8 seconds.
Pictures and video are great resources to keep visitors intrigued by your content.
Social Media Is Your Friend
Promoting your website on social media is one of the best ways to drive traffic to your site. Creating profiles on Facebook, Instagram, LinkedIn, Twitter and other sites can be an excellent resource for getting new visitors.
Posting interesting facts, humorous comments, and links to new blog posts on social media can help you alert followers to new content on your site. It also gives them an opportunity to share your link with others who may never come across your site on their own.
It also gives you a chance to build a rapport and to interact with followers and potential customers.
Business Directories and Reviews
Listing your business on directories has several benefits. There’s more opportunity for potential customers to find your website and your business.
You can list your website along with other business information such as your business address, promotions, and directions.
Many directories also have a place for customers to leave reviews. This works in your favor.
More than 84% of people give online reviews the same weight as personal recommendations and 90% of consumers will check reviews before visiting a business and making a purchase.
Business directories can also help you become more relevant to search engine algorithms when they’re ranking your site.
Make sure each listing shows your details in the same format. If you spell out the word Street on one directory, don’t use the abbreviation St. on another. This will help search engines to recognize each listing is for the same business.
Hire Somone Who Knows How to Improve Your Website
You’re great at what you do but you may not be an expert at building websites. Let the experts help you create and maintain your website so you can concentrate on what you do best.
For more information on how to improve a website contact us today.